Showing posts with label Mary Lester Fabrics. Show all posts
Showing posts with label Mary Lester Fabrics. Show all posts

Sunday, March 7, 2010

Mary Lester Fabrics - part 4

It's interesting to look back on the history of Mary Lester Fabrics and see how it rose and fell with the popularity of polyester double knit.  Or was double knit the last hurrah of yard goods... the last years when most women all had sewing machines... the last of the days when sewing was a Home Ec requirement for teenage girls in school...?
Here is an ad from 1970.  Polyester double knit was definitely ALL the rage - the miracle wash and wear fabric that never needed ironing great for everything from pantsuits to wedding dresses. 
Mary Lester had ambitious plans as evidenced in this 1969 ad from the Milwaukee Journal (Let's not even talk about the humor of the legality of an ad asking specifically for a "man" -- a "young" man and seeking full details of "marital status"... hmmm... more than sewing has changed since 1969).

The Capitol Court store closed in the early 80s.

My mom and I ended up with our own pattern cabinets.  She was offered a job at the Northridge store and actually tried it for a short time, but it just wasn't the same.  Pretty soon the whole chain closed down.  To quote Eugene Lewandowski, Mary Lester General Manager, in a 1977 Journal article, "The piece goods industry lost direction during a decade where greed overshadowed common sense and rapid fire retail expansion was as rational as Christmas in July."
I don't think we Mary Lester clerks realized any of this back in the day.  We just kept showing up for work, planning new outfits, and cutting fabric for customers... and occasionally chasing a thief or listening to a mallway serenade.

Thursday, March 4, 2010

Mary Lester Fabrics - part 3

I didn't start working at Mary Lester Fabrics until my senior year of high school, but it was a fun job for a girl who sewed.  Every month employees got free patterns (promos) and always a discount on fabric.  A good portion of every paycheck probably went to fabric purchases.  Remember that bumper sticker... "She who dies with the most fabric, wins?"  Well, with three women working at a fabric store in our family, we were on our way to winning.  The "hold" bin at Mary Lester was always full of irresistible remnants waiting to be purchased with the next paycheck.

The women who worked together at Mary Lester were like family.  We knew each other well.  There was LuAnn, JoAnn, Bert, Sandy, Doris, Bernie, Mavis, Sylvia, Margaret, Helen, Julie, Debbie... the list goes on and on.
Mary Lester had a diverse clientele because Capitol Court was situated in the old world neighborhoods of Capitol Drive and south.  Over the span of Capitol Court's lifetime, the neighborhood deteriorated.  Many of my memories working at Mary Lester include theft.  People stole a lot of fabric.  In the 70s polyester double knit was at the height of popularity.  There was a lot of interest in the brighter colors like chartreuse and purple for men's three piece suits sporting wide lapels and bell bottom pants.  Guys would come into the store wearing big parkas and slip the double knit off the bolt, fold the heavy unwieldy load under their coat and stroll out the door with enough fabric for several pimpin' cool suits!  You could always tell when somebody was on the take - like a lone gopher sticking his head up over the fabric bolts furtively glancing in all directions.  That's when we'd casually stroll over and find the need to straighten up the fabrics at nearby tables.  It seemed to me that something like indignation rose up inside whenever I realized someone was stealing.  Clerks would take risks not otherwise attempted.  Once my mom chased a big guy out the door with a feather duster like she was shooing birds using her loudest gravelly voice.  The funny thing was - he ran!

After the mall was enclosed, one night late in the evening, I realized there was singing echoing throughout the mall outside the store entrance.  I was really mortified when I realized it was my boyfriend and his buddy singing at the top of their lungs in the twangiest southern accented two part harmony, "Cuz lovin' her was easier than anything I'll ever do again."  Waylon Jennings would have been proud.  Larry and Jerry found the acoustics and my embarrassment irresistible.
As I was digging through patterns the other day, I found a handwritten tribute to Mary Lester Fabrics that I had penned on a piece of broadcloth somewhere around the time I quit in 1979.  Here are some of the highlights:

Mary Lester is...
Nine cheerleaders who all want separate checks for their yard and a half of fabric.
A woman speaking no english who wants to return her scraps.
Having Mrs. Williams tell you "Ya don't know nothin'."
A customer who finds a flaw you can't see.
Finding an empty "dandy" bolt board on the floor.
Hearing, "Well, I'll just have to go to Minnesota Mills."
Finding red lipstick on $6.99 white Qiana.
Taking March promos when it's still January.

Wednesday, March 3, 2010

Mary Lester Fabrics - part 2

 
There's not a lot on the internet about Mary Lester Fabrics or about Capitol Court for that matter.  According to my pattern stamp -- apparently, Mary Lester originally had a shop on West Center Street at one time... 
 
Google street view shows that building is now a day care center.
The Center Street shop location was long before my time.
Remember when patterns were only 50¢???

My family didn't become acquainted with Mary Lester until it was located in Capitol Court Shopping Center between 55th and 60th and Capitol Drive.  Capitol Court was one of the first open air malls complete with some awesome promotional ideas like caged animals such as monkeys on display, the automated Kooky Cooky House with Santa, and my favorite - Funtown, a small amusement park.  As I mentioned, my mother worked there for many years, but my sister, Barb and I also worked there in the 70s.  The store was relocated within Capitol Court at least three times as the shopping center was first enclosed and then remodeled.  

There were Mary Lester Fabric stores at all the malls in the area.  As a matter of fact, people my kids age would find it hard to believe that most malls had about three fabric stores apiece:  Mary Lester, Julie Ann, and Singers.  And out there in the non-mall world there was always Minnesota Fabrics, too. That demand has changed as sewing has lost popularity with the masses.  
This Milwaukee Journal ad shows that jobs and fabric stores
were both plentiful in 1969.

Tuesday, March 2, 2010

Mary Lester Fabrics - part 1


871-7022
That was the phone number of Mary Lester Fabrics at Capitol Court.  When I was a kid, I knew that number better than my home phone.  My mother worked there for almost 20 years and my two brothers, sister and I called her at work incessantly during the 60s and 70s... especially me.

Sales clerk:  "Fran, it's for you."
Mom:  "Hello?"
Me:  "Mom, Barb's chasing me around the house and says she's going to beat me up, so I've stretched the phone cord to the bathroom and locked the door.  Mom?   ...Mom??  ...MOM???"

Sales clerk:  "Fran, it's for you."
Mom:  "Hello?"
Barb:  "Mom, Brad won't let me watch Laugh-In."

Sales clerk:  "Fran, it's for you."
Mom:  "Hello?"
Me:  "Mom, Barb punched me in the arm and she was sitting on me."

Sales clerk:  "Fran, it's for you."
Mom:  "Hello?"
Brad:  "Mom, Dave took the car."

Sales clerk:  "Fran, it's for you."
Mom:  "Hello?"
Barb:  "Mom, Kathy and Sherry are making fun of me.  I'm gonna slam 'em."

More about Mary Lester Fabrics in my next post...
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