Thursday, March 11, 2010

A Death in the Family

Say it ain't so.  But, oh my friends, it is.  Anyone who knows me much, knows my favorite candy of all time is the Brach's Fiesta Malted Milk Egg.  I have had a lifelong love affair with those little nuggets of malted milk chocolate crunchy goodness.  My hips will testify.
Yes, that's me in college - drunken with malted milk fiesta egg intoxication.
I have long been devoted to the Brach's Candy Company... afterall, they are the ones who gave me 50 grand for a cookie house...  

My sister first noticed something was "up" last summer and reported to me that the Brach's malted milk balls were completely different and not so good anymore.  I could not, I would not believe it until I bought a bag and tasted for myself.  Oooh... not nearly as good as usual.  Even my husband who was raised on cheap chocolate could taste the difference.  WHAT?  Next it was confirmed again with the purchase of chocolate covered raisins... not as good... waxy... oh no.  I waited with mounting dread for the Fiesta Eggs to come out around Valentine's day.  Would they be the same?  I shuddered to think that they, too would be tampered with. 

Friends, I am so sad to report that it's true --  the Brach's egg recipe that's been around as long as I have, has been compromised.  It seems to be the quality of the chocolate... very sadly lacking.  How could this happen?  Brach's, how could you let us down?  Dear blog reader, have you noticed a difference in Brach's chocolate lately?

From what I can gather on the history of Brach's, the company was sold to Farley's & Sathers in 2007.  I'd bet a million dollars they changed to an inferior chocolate since last Easter.  Emil Brach, the founder of Brach's, would turn over in his grave.
Why bother?

One less temptation in the world.

Update Easter 2018:  Thankfully, Brach's did not keep producing these inferior eggs!  After a couple years, they went back to the best ever malted milk egg to be found world wide!  Yipee!  The only trouble is how hard they are to find.  Every year I start looking after Valentine's Day and there only ever seems to be one grocery store that sells them -- and always a different one year to year.  What the heck?  Last year I hit the jackpot and found them at Target where I could order them online and my husband could just go pick them up!  (Much better than being seen with 10 bags in your cart!  Har har!) How much easier can that be?  This year looks like another Target jackpot.

Happy munching!


  1. NOOOOOOO!!!!!! :( That is depressing. Change it back!

  2. I noticed Dairy Queen ice cream has changed over the years. It used to be soooooo good. But the taste simply isn't the same. =( They must have cut costs and changed to cheaper ingredients ... boo...


Lemon tree very pretty, and the lemon flower is sweet-
But the fruit of the poor lemon is impossible to eat.

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